Use Cases

Customer Relationship Management

Store Customer Information in a separate Jira project and issue type.
Create a Customer field using the Issue Reference field type, and configure the JQL for the field with ”issuetype = Customer and status = Active”.
When you create an issue related to one of your customers, use the Customer field to relate the new issue to the relevant Customer.
To find all issues related to a single customer use JQL like “Customer.issueKey = CUST-123”

Create an Asset Management project and an issue type Asset.
Create an Asset field using the Issue Reference field type, and configure the JQL for the field with ”issuetype = Asset and status = Active”.
When an incident related to a particular Asset (e.g. an employees laptop), use the Asset field to select the related employees laptop from the list.

Add a Program issue type. Add another issue type to represent Initiatives.
Programs can contain one or more Initiatives. And Initiatives contain Epics, which contain Stories etc.
Create two Issue Reference fields - Initiative Link will be used by Epics (”issuetype = Initiative”), and Program Link (”issuetype = Program”) will be used in Initiatives.
Epics can be linked to Initiatives using the Initiative Link field.
Initiatives can be linked to Programs using the Program Link field.